Draft Assessment

Our company understands that when employees mirror our client or prospect base, it can have a positive effect on referrals, sales, and profit. Check yes or no.

1.) Our company enjoys increased sales, referrals, and profit because our company culture (values, guiding principles, and employee behavior) is aligned with the needs of the increasingly diverse customer base.

2.) We have identified our cultural strengths and opportunities that differentiate us from our competitors.

3.) We enjoy increased sales, referrals, and profit because our company’s employee demographic mirrors our diverse customer base.

4.) Our managers know how to attract and recruit employees to reflect our customer base and market area population.

5.) Our managers have tools to identify and attract diverse customers through brand messaging that is inviting.

6.) Our marketing communication messages and tactics build relationships and help close sales before a customer visits our business.

7.) Our people have been trained on how to strategically communicate to diverse prospects and clients.

8.) We have identified the strengths and pitfalls of our managers’ leadership style and behavior that affects employee’s motivation, productivity, and retention.

9.) Our people understand unconscious bias and how it can negatively impact prospects, customers, employees, turnover, and profit.

10.) Our managers are equipped to have respectful, courageous conversations that increase recruitment, retention, engagement, and productivity.

11.) Our managers understand the role of emotional intelligence and the impact it has on customers, employees, and performance.

12.) We are happy with our turnover rate.

13.) We have an advantage because our managers have developed a pipeline of technicians to fill open positions.

14.) We have a dynamic employee on-boarding and ongoing process that promotes development and a sense of belonging that in turn increases productivity, performance, and retention.

15.) Our managers and employees have an understanding of diversity and inclusion and the role that each play in the development.